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Corporate Profile > History
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クラシクス・ザ・スモールラグジュアリ
The Room Recipes
ハンカチーフギャラリー

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Gihei Nakanishi, the founder, opened an western sundry goods shop at Nihonbashi-fukiyacho(Ningyo-cho at present), Tokyo. The first shop dealt handkerchiefs, gloves, western umbrellas, and so on, which attracted the attention of the people as a frontier of civilized age.
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The first advertisement in the history of our company.
The word "Haikara" was arised from the "high-collared" clothes which almost the people returned from abroad wore, and this word became very popular among the people as a synonym for civilization.
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Sold goods at the shop front as well as delivered with wagons and bicycles.
At that time, the first house-brand, the trademark of "Nabana-jirushi" was registered. It was made a design of a beautiful cherry blossom as the national flower of Japan.
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All shops and warehouses were burned down by the Great Kanto Earthquake.
However, all was re-constructed 5 years later.
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Started to produce a laced shawl as the machine embroidery technique was developed, which caught popular flavor. Advertising photos covering the actress models, Yoshiko Okada(center) and others, who fascinated the people at that time.
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The organization was switched over to the Company Limited.
All was changed such as daifuku-cho(a day book) to book-keeping, shop owner to president, shop clerk to staff, and wearing kimono to business suit. The picture was the head office renovated in 1933.

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Managing Director, Nakanishi(the third president Nakanishi) made a long business trip to western countries for collecting various local handkerchiefs. The number of his collection was over 3,000 pcs.
After his returning to Japan, the introduction of his collection was made in the exhibition of Ginza, Tokyo and Osaka, which made a basis of antique collection of our company as well.
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Extended our business to---, China with establishing The Chuka Rinen Kogyo Ltd. in cooperation with Teikoku Seni Ltd. Set up a don work handkerchief manufacturing factory.
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The China-Japanese War followed the Pacific War so that all of the world was becoming war structure. The wartime economic control was reinforced and law materials were scarce. Women were urged to work for the country service and men were urged to fight against foreign countries, 18 dearest staffs from our company were dead during the unfortunate period.
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Due to the war structure, a compulsory eviction order was made to our company and the buildings of the head office was (were?) pulled down, In August of this year, the War was over. After that, on the remaining site of the head office, we built a wooden temporary shop and re-started to produce handkerchiefs and table cloths as the production of silk handkerchiefs.
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The clothing allocation coupon wad repealed and law materials were lifted the ban as well.
Re-started to do business with department stores.
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Developed the Nittobo-fukin in cooperation with Nittobo Co.Ltd. and Kurashi-no-techo-sha.
It became the best and longest selling product of our popular line products.
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Produced and sold a handkerchief and a scarf in memory of the Tokyo Olympics.
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Produced and sold 12 kinds of handkerchiefs in memory of the Osaka International Exposition.
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Made a license contract with Pier Barlman Ltd. of France. This was the first step of license-manufactured goods booming in Japan.

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Started to advertise positively with hanging poster ads in the trains.
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Started to grow the department of home textile such as table clothes and others.
Then educated special designers for home textile. Played an important role in Japanese table linen market as a pioneer.
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Obtained a license of PLAYBOY brand.
Planned and sold handkerchiefs and towels with PLAYBOY brands, which was a great hit.
The mark of PLAYBOY rabbit swept the world.
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Established the concept of Cooperate Identity.
The company name "Nakanishi Gihei Shoten Co,. Ltd." was changed "Blooming Nakanishi Co,. Ltd." and the company trademark "Nabana-jirushi" was unified to the logo of BLOOMING. Then started to aim at establishment of new company culture and philosophy. Due to the development in cooperation with Shikibou Co., Ltd., started to sell the innovative waterproof processed cloth named "Koboshitatte-Hecchara" and the revolutionally shock was made in table cloths market.
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Since this time, the day of March 14th was widely spread to be a White Day and the market for this day was growing bigger.
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Constructed the Inter-Flow as a logistic center in Kasai, Edogawa-ku, Tokyo.
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Under the concept of IN THE BAG, started planning and selling of sundry goods such as a folding fan and a porch.
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Mover the Osaka branch to Nagata-Higashi, Higashi-Osaka.
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Home page establishment.

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March, FUYUKAN opens in Jiyugaoka.

クラシクス・ザ・スモールラグジュアリ


June, Classics The Small Luxury opens at Roppongi Hills.


November, The Room Recipes of the online shop establishes.

blooming


"blooming" brand start of sale.


Copyright (C) 2000. BLOOMING NAKANISHI & COMPANY, All rights reserved.
ブルーミング中西株式会社 〒103-0013 東京都中央区日本橋人形町3-5-1 TEL 03-3663-2331(代表)